Dr. Shrink, Inc. recently introduced a new color of shrink wrap to their product line; their new bright pink shrink wrap has been featured and displayed at events in Manistee, Michigan (location of Dr. Shrink headquarters) in hopes to support breast cancer awareness as well as a local Relay for Life supporting all cancer awareness and research.
On June 11, Dr. Shrink, Inc. President/CEO, Mike Stenberg and VP of Sales/Marketing, Ryan Polcyn shrink wrapped a new car at a local Ford Dealership; Manistee Ford was putting on their annual “Pink Out” Classic Car Show for the 7th year to gain awareness for breast cancer research. A portion of all used cars sales during the month of June were donated and the proceeds went to the local hospital, West Shore Medical Center’s commitment to the early detection of breast cancer.
The shrink wrapped car not only stood out in color at the car show, but also turned into a guessing game at the event. Spectators were entered into a raffle by correctly guessing what kind of vehicle was wrapped underneath the pink cover– it was a brand new Ford Fusion, but many guesses were for Ford Focus and Ford Mustang.
Rob Pepera, Sales Manager at Manistee Ford states, “This was our 7th year for the car show and so far we have raised over $15,000 in those 7 years. This year so far we have added about $3,400. For the “Pink Out” car show, the fee was $10 for each car that registered and we had just over 100 cars. We also had raffle tickets for prizes that local businesses donated and a corn-hole game, as well as food and drinks. The “Guess the Car” shrink wrap contest was very popular. The shrink wrapped car turned out to be a featured attraction not just for passersby of the dealership on the busy highway, but inside the event as well as people were drawn to the car and started signing the pink cover. We are planning to keep the car wrapped in pink shrink wrap until the end of June; it has gained a lot of attention in our lot and we hope to raise more money for breast cancer research.”
Dr. Shrink also shrink wrapped and decorated the company bus in the new pink material which was driven in the local 4th of July parade. Dr. Shrink staff and other volunteer parade walkers handed out information on the local Relay for Life while the bus was decorated with slogans such as, “Let’s throw cancer under the bus” and “There is a CAN in cancer because we CAN beat it” in addition to writings of survivor names. Pink is the color of breast cancer awareness, and the company is also proud to support all cancer research by partaking in Relay for Life of Manistee County at the end of July. Dr. Shrink has registered a team in the event, The Shrink Walkers, and will be walking for 24 hours.
Dr. Shrink, Inc. stocks pink shrink wrap in two sizes—14’ x 128’ and 17’ x 110’ both in 8-mil material. Dr. Shrink, Inc. is a full-service, full-circle supplier of premium shrink wrap and all installation supplies and accessories. In addition to shrink wrap in sizes up to 60′ wide, it also offers heat tools, adhesives, zipper access doors and venting.
Contact Dr. Shrink, 315 Washington St., Manistee, MI 49660. 800-968-5147; Fax: 231-723-9586.
drshrink@dr-shrink.com; www.dr-shrink.com.
Click here to watch this short video displaying Dr. Shrink’s new Pink Shrink Wrap!
To see more photos of the parade and car show, view Dr. Shrink’s Facebook photo album.
